ISBN:
9780857938602
Language:
English
Pages:
1 Online-Ressource (XVIII, 580 Seiten)
,
Illustrationen
Series Statement:
Research handbooks in business and management series
Series Statement:
Edward Elgar E-Book Archive
Parallel Title:
Erscheint auch als Handbook of research on distribution channels
Keywords:
Vertriebsweg
;
Branchenentwicklung
;
Marketing channels
;
Business logistics
;
Franchises (Retail trade)
;
Electronic books
;
Handbuch
;
Aufsatzsammlung
;
Absatzweg
Abstract:
Contents: Preface / Charles A. Ingene and James R. Brown -- 1. Introduction -- James R. Brown and Charles A. Ingene / Part I: Location in a value chain: conceptual and analytical perspectives -- 2. Choosing value-chain locations in marketing channels: integrating service-dominant logic and product-form strategy perspectives / Mrinal Ghosh, Kellilynn M. Frias and Robert F. Lusch -- 3. Optimal channel structure of a proprietary component manufacturer: the impact of price- versus quantity-competition / Ngan N. Chau and Ramarao Desiraju -- 4. Platform retailing: from offline "stores within a store" to online "marketplaces" / Kinshuk Jerath and Z. John Zhang -- Part II: Organizational control, learning and conflict -- 5. Organizational control in marketing channels: a meta-analytic review / James R. Brown and Jody L. Crosno -- 6. Organizational learning and inter-organizational knowledge transfer / Ravipreet S. Sohi and A. Lynn Matthews -- 7. Managing channel conflict: insights from the current literature / Kamran Eshghi and Sourav Ray -- Part III: Analytical approaches to multi-channel research -- 8. Modeling multichannel supply chain management with marketing mixes: a survey / Gangshu (George) Cai, Yue Dai and Wenzhu Zhang -- 9. Information management and contract design under supplier encroachment / Zhuoxin Li, Stephen Gilbert and Guoming Lai -- Part IV: Modelling channel coordination -- 10. Models of channel coordination / S. Chan Choi, Ju Myung Song, Xiaowei Xu and Yao Zhao -- 11. Interpretation of product differentiation in linear demand functions / Sang-June Park and Richard Staelin -- 12. Social preferences and distribution channels / Tony Haitao Cui, Paola Mallucci, Jagmohan Raju and Z. John Zhang -- Part V: Channel relationships -- 13. Relationship dynamics: understanding continuous and discontinuous relationship change / Colleen M. Harmeling and Robert W. Palmatier -- 14. Business buyers are people too: phenomenology and symbolic interaction in buyer relationships / Mark B. Houston, Christopher P. Blocker and Daniel J. Flint -- 15. Performance impact of distribution expansion: a review and research agenda / Jonathan D. Hibbard, Manish Kacker & Farhad Sadeh -- Part VI: Conceptual approaches to channel design and governance -- 16. A transaction cost approach to channel design with application to multi-channels settings / George John, Madhu Viswanathan and Mrinal Ghosh -- 17. Trust-based hybrid governance in geographical indication supply chains / Alan J. Malter and Pelin Bicen -- 18. Resale price maintenance after Leegin: Marketing literatures for future research / Gregory T. Gundlach and Rachel E. Paul -- Part VII: Conceptual approaches to multi-channel research -- 19. Design and management of multi-channel distribution in B2b Environments / Alberto Sa Vinhas & Jean Johnson -- 20. Franchising research in marketing: suggestions for future research / Sudha Mani, Kenneth H. Wathne and Kersi D. Antia -- 21. An empirical examination of the dark side of relationship marketing within a business-to-business context / Brent L. Baker, Rajiv P. Dant and Scott K. Weaven -- Part VIII: Conceptualizing distribution channels -- 22. Putting it all together: a conceptual framework for integrating distribution channels research / James R. Brown and Charles A. Ingene -- 23. Conceptualizing a comprehensive theory of distribution channels / Charles A. Ingene and James R. Brown -- Postscript "a gentle giant: he was taken from us too young, too early" / James R. Brown and Charles A. Inge -- Index.
Abstract:
Distribution channels are the most complex element of the marketing mix to fully grasp and to profitably manage. In this Handbook the authors present cutting-edge research on channel management and design from analytical, conceptual, and empirical perspectives. The ultimate objective of this Handbook is a comprehensive theory of distribution channels for scholars presented in enlightened surveys of the literature to tightly reasoned investigations. Channel management topics include value creation, interorganizational knowledge transfer, contract design, governance and control, and relationship management. Channel design topics encompass coordination, supply-chain management, price vs. quantity competition, channel breadth, franchising, resale price maintenance, and bricks-and-mortar vs. online retailer competition. The book concludes with a sketch of a Comprehensive Theory of Distribution Channels meant to incorporate and extend current thinking. The breadth of this Handbook makes it appropriate for use in a doctoral course on distribution channels, or as a knowledge-broadening resource for faculty and researchers who wish to understand types of channels research that are outside the scope of their own approach to distribution
DOI:
10.4337/9780857938602
URL:
Volltext
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