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  • Thousand Oaks, [California] : SAGE Publications  (2)
  • Los Angeles : SAGE  (1)
  • 1
    Online Resource
    Online Resource
    Racism, sexism, and the media : multicultural issues into the new communications age (2017)
    Thousand Oaks, [California] : SAGE Publications | London : Sage Publishing
    Details
    ISBN: 9781544308708
    Language: English
    Pages: 1 Online-Ressource (314 pages) , Illustrations
    Edition: Fourth edition
    DDC: 305.8
    Abstract: Racial and ethnic inclusiveness has grown to be more important in the United States as its society has become increasingly diverse. Racism, Sexism, and the Media, Fourth Edition examines how people of color fit into the fabric of America and how the media tell them and others how they fit. In this new edition, authors Clint C. Wilson, Fe?lix Gutie?rrez, and Lena M. Chao explore the convergence of new media technologies along with the continued demographic segmentation of audiences as people of color grow as targets of and markets for the media. The Fourth Edition of Racism, Sexism, and the Media includes updated content on topics covered in the previous editions, such as film, television, radio, print media, advertising, and public relations, expanded coverage on ...
    Note: Description based on MARC record for print version
    URL: http://sk.sagepub.com/books/racism-sexism-media-multicultural-issues-new-communications-age-4e
    Library Location Call Number Volume/Issue/Year Availability
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    Online Resource
    HeBIS
  • 2
    Online Resource
    Online Resource
    Racism, sexism, and the media : multicultural issues into the new communications age (2017)
    Thousand Oaks, [California] : SAGE Publications
    Details
    ISBN: 9781544308708
    Language: English
    Pages: 314 pages , illustrations
    Edition: Fourth edition
    Parallel Title: Erscheint auch als
    Parallel Title: Erscheint auch als
    DDC: 305.8
    Keywords: Racism in mass media ; Sexism in mass media ; Mass media ; Cultural pluralism ; Sexismus ; Rassismus ; Diskriminierung ; Massenmedien ; Minderheitenfrage ; Massenmedien ; Rassismus ; Sexismus ; Minderheitenfrage ; Diskriminierung
    Abstract: Racial and ethnic inclusiveness has grown to be more important in the United States as its society has become increasingly diverse. Racism, Sexism, and the Media, Fourth Edition examines how people of color fit into the fabric of America and how the media tell them and others how they fit. In this new edition, authors Clint C. Wilson, Fe?lix Gutie?rrez, and Lena M. Chao explore the convergence of new media technologies along with the continued demographic segmentation of audiences as people of color grow as targets of and markets for the media. The Fourth Edition of Racism, Sexism, and the Media includes updated content on topics covered in the previous editions, such as film, television, radio, print media, advertising, and public relations, expanded coverage on ..
    Description / Table of Contents: Includes bibliographical references (pages 275-290) and index
    URL: Volltext  (URL des Erstveröffentlichers)
    URL: lizenzpflichtig
    Library Location Call Number Volume/Issue/Year Availability
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    Online Resource
    BSZ
    BVB
  • 3
    Online Resource
    Online Resource
    Racism, sexism, and the media : multicultural issues into the new communications age (2013)
    Los Angeles : SAGE | Ann Arbor, Michigan : ProQuest
    Details
    ISBN: 9781452256368
    Language: English
    Pages: 1 Online-Ressource
    Edition: 4 edition
    DDC: 305.8
    RVK:
    LC 13610
    RVK:
    LB 31960
    RVK:
    LB 44610
    Keywords: Massenmedien ; Rassismus ; Sexismus ; Minderheitenfrage ; Diskriminierung
    Abstract: The Fourth Edition of Racism, Sexism, and the Media examines how different race, ethnic, and gender groups fit into the fabric of America; how the media influence and shape everyone's perception of how they fit; and how the media and advertisers are continuously adapting their communications to effectively reach these groups. The authors explore how the rise of class/group-focused communication, resulting from the convergence of new media technologies and continued demographic segmentation of audiences, has led media outlets and advertisers to see women and people of color as influential key audiences and target markets, as well as a source of stereotypes, which may lead to media insensitivity and may help perpetuate social inequity. The Fourth Edition includes updated content on topics covered in the previous editions, and new material on: women of color, including an integrated assessment of their media experiences; new material on Muslim, Arab, and Asian groups; new technologies; and social media use and their impact.
    Library Location Call Number Volume/Issue/Year Availability
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    Online Resource
    HeBIS
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