ISBN:
020328349X
,
9780203283493
Language:
English
Pages:
Online Ressource (xiv, 336 p.)
Edition:
Taylor & Francis e-Library ed.
Edition:
Online-Ausg.
DDC:
070.449796
Keywords:
Sports Social aspects
;
Sports Social aspects
;
Mass media and sports
;
Mass media and sports
;
Sports Social aspects
;
LANGUAGE ARTS & DISCIPLINES ; Journalism
;
Sports ; Social aspects
;
Mass media and sports
;
Electronic books
;
Electronic books
Abstract:
Book Cover; Title; Contents; About the contributors; Preface; Playing the MediaSport Game Lawrence A. Wenner; MediaSport: Technology and the Commodification of Postmodern Sport Michael R. Real; MediaSport Studies: Key Research and Emerging Issues Kathleen M. Kinkema Janet C. Harris; Circuits of Promotion: Media, Marketing and the Globalization of Sport David Whitson; The Evolving Television Sports Marketplace Robert V. Bellamy, Jr.; Women, Sport, and Media Institutions: Issues in Sports Journalism and Marketing Pamela J. Creedon.
Abstract:
Sports Journalism, Ethics, and Olympic Athletes' Rights Margaret MacNeillCome Together: Sport, Nationalism, and the Media Image David Rowe, Jim McKay, Toby Miller; The Sports Hero Meets Mediated Celebrityhood Leah R. Vande Berg; Race and Ethnicity in US Sports Media Laurel R. Davis Othello Harris; The Media Image of Sport and Gender Margaret Carlisle Duncan Michael A. Messner; Media Treatment of Female Athletes: Issues of Gender and Sexualities Mary Jo Kane Helen Jefferson Len.
Abstract:
MediaSport is a comprehensive introduction to the ways in which sport and the media interact. It is written by leading experts from around the world in the field of sports studies, sports journalism and leisure studies. Among the subjects covered are: * sports ethics * sport and race * sport and gender * sport and violence on television * the globalization of sports * marketing sports on the Internet
Note:
Includes bibliographical references (p. [282]-318) and index. - Description based on print version record
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