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  • 1
    Online Resource
    Online Resource
    New York, NY : New York University Press | Berlin : Walter de Gruyter GmbH
    ISBN: 9780814786741
    Language: English
    Pages: 1 Online-Ressource
    DDC: 302.23
    Abstract: Media Reception Studies broadly surveys the past century of scholarship on the ways in which audiences make meaning out of mass media. It synthesizes in plain language social scientific, linguistic, and cultural studies approaches to film and television as communication media.Janet Staiger traverses a broad terrain, covering the Chicago School, early psychological approaches, Soviet theory, the Frankfurt School, mass communication research and critical theory, linguistics and semiotic theory, social-psychoanalytical research, cognitive psychology, and cultural studies. She offers these theories as a set of tools for understanding the complex relationships between films and their audiences, TV shows and their viewers. She explains such questions as the behavior of fans; the implications of gender, sexuality, and race/ethnicity with regard to the media; the effect of violence, horror, and sexually explicit images on viewers; and the place of memory in spectatorship. Providing an organized and lucid introduction to a staggering amount of work, Media Reception Studies is an indispensable resource for anyone interested in understanding the effects of mass media.
    URL: Cover
    URL: Volltext  (URL des Erstveröffentlichers)
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