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  • 1
    Online Resource
    Online Resource
    Handbook on heritage, sustainable tourism and digital media (2022)
    Cheltenham, UK ; Northampton, MA, USA : Edward Elgar Publishing
    Details
    ISBN: 9781788970082
    Language: English
    Pages: 1 Online-Ressource (xvi, 384 Seiten)
    Parallel Title: Erscheint auch als
    RVK:
    LB 35000
    RVK:
    LB 57000
    RVK:
    LC 13000
    RVK:
    QQ 912
    Keywords: Heritage tourism ; Sustainable tourism ; Culture and tourism ; Tourism / Technological innovations ; Digital media ; Culture and tourism ; Digital media ; Heritage tourism ; Sustainable tourism ; Tourism / Technological innovations ; Neue Medien ; Bildungstourismus ; Tourismus ; Nachhaltigkeit ; Tourismus ; Nachhaltigkeit ; Neue Medien ; Bildungstourismus ; Neue Medien
    DOI: 10.4337/9781788970082
    Library Location Call Number Volume/Issue/Year Availability
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    Online Resource
    BVB
  • 2
    Online Resource
    Online Resource
    Fashion Communication : Proceedings of the FACTUM 21 Conference, Pamplona, Spain, 2021 (2021)
    Cham :Springer, | Cham :Springer International Publishing.
    Details
    ISBN: 978-3-030-81321-5
    Language: English
    Pages: 1 Online-Ressource (XIII, 337 Seiten) : , 30 Illustrationen, 21 Illustrationen (farbig).
    Parallel Title: Erscheint auch als
    Parallel Title: Erscheint auch als
    Parallel Title: Erscheint auch als
    DDC: 658.8
    RVK:
    MS 8020
    RVK:
    QP 630
    RVK:
    LC 12000
    Keywords: Marketing ; Media and Communication ; Marketing ; Communication ; Mode. ; Visuelle Kommunikation. ; Bekleidungsindustrie. ; Online-Marketing. ; Konferenzschrift 2021 ; Mode ; Visuelle Kommunikation ; Bekleidungsindustrie ; Online-Marketing
    DOI: 10.1007/978-3-030-81321-5
    URL: Volltext  (URL des Erstveröffentlichers)
    Library Location Call Number Volume/Issue/Year Availability
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    Online Resource
    HU Berlin
  • 3
    Online Resource
    Online Resource
    Fashion Communication in the Digital Age : Proceedings of the FACTUM 23 Conference, Pisa, Italy, 2023 (2023)
    Cham : Springer Nature
    Details
    ISBN: 9783031385414 , 9783031385407
    Language: Undetermined
    Pages: 1 Online-Ressource (317 p.)
    Series Statement: Springer Proceedings in Business and Economics
    Keywords: Sales & marketing ; Media studies ; Business mathematics & systems
    Abstract: This is an open access book. FACTUM Conference proceedings are the output of one of the few academic events of its nature happening globally, researching fashion communication from different angles and perspectives. It includes contributions from scholars studying communication and marketing, management, digital transformation, and cultural heritage, among other disciplines. This book presents papers from the third bi-annual Conference, which aims to become the major reference point in the field. These proceedings seek to promote theoretical and empirical interdisciplinary work on how various communication practices impact both the fashion industry and societal fashion-related practices and values. With these proceedings, several objectives are aimed to be achieved, namely: - to establish and consolidate an international and interdisciplinary network of scholars in the field of fashion communication; - to share methodological approaches; - to expand the dialogue between communications studies and fashion-related disciplines; - to encourage junior researchers to pursue their scientific interests in this field. Finally, the book can be used by professionals in the field of fashion communication and marketing, who are eager to access sound research in a field that is developing very fast due to its digital transformation
    Note: English
    URL: kostenfrei
    Library Location Call Number Volume/Issue/Year Availability
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    Online Resource
    MPI Ethno. Forsch.
  • 4
    Online Resource
    Online Resource
    Digital Fashion Communication : n (Inter)cultural Perspective (2022)
    [Erscheinungsort nicht ermittelbar] : Brill
    Details
    ISBN: 9789004523555 , 9789004520615
    Language: Undetermined
    Pages: 1 Online-Ressource
    Keywords: Popular culture ; Society & culture: general ; Media studies ; Social interaction ; Globalization ; communication ; culture ; Fashion ; Fashion Studies ; globalisation ; globalization ; intercultural ; Intercultural Communication ; Intercultural Communication Crises ; international ; pop culture ; Popular Culture
    Abstract: Fashion is an integral part of popular culture, closely intertwined with tales, magazines, photography, cinema, television, music and sports...up to the emergence of dedicated exhibitions and museums. Fashion is undergoing a major digital transformation: garments and apparels are presented and sold online, and fashion trends and styles are launched, discussed and negotiated mainly in the digital arena. While going well beyond national and linguistic borders, digital fashion communication requires further cultural sensitivity: otherwise, it might ignite inter-cultural misunderstandings and communication crises. This book presents the recent transformation of fashion from being a Cinderella to becoming a major cultural attractor and academic research subject, as well as the implications of its digital transformation. Through several cases, it documents intercultural communication crises and provides strategies to interpret and prevent them
    Note: English
    URL: kostenfrei
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
    Online Resource
    MPI Ethno. Forsch.
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