ISBN:
9780367277536
Language:
English
Pages:
117 Seiten
,
Illustrationen
Series Statement:
Global media giants
Series Statement:
Routledge focus
Parallel Title:
Erscheint auch als Albornoz, Luis A Grupo Prisa
DDC:
302.230946
Keywords:
Grupo Prisa (Organization) History
;
Mass media History 20th century
;
Mass media History 21st century
;
Promotora de Informaciones, S. A.
;
Spanien
;
Massenmedien
;
Unternehmenskonzentration
;
Geschichte 2000-
Abstract:
"In one of the first English-language studies of Grupo Prisa, this book delivers a comprehensive and concise approach to the political, economic and social-cultural profile of one of the leading cross-media conglomerates in Europe, tracing its development from a single newspaper publisher in 1972. Prisa is now the world's leading Spanish and Portuguese-language media group in the creation and distribution of content in the fields of culture, education, and information, producing content for more than twenty countries with global brands like El País (newspaper), Los 40 (radio), or Santillana (education). Using a critical political economy approach, the authors track Prisa's journey to becoming a cross-media conglomerate, and examine how it mirrors the recent history of the economic and political developments in Spain. This concise and highly contemporary volume is ideal for students, scholars and researchers looking to further their understanding of a growing Spanish-language media power, or more generally interested in international communication and media industries"--
Note:
Includes bibliographical references and index
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