Your email was sent successfully. Check your inbox.

An error occurred while sending the email. Please try again.

Proceed reservation?

Export
Filter
  • 2010-2014  (2)
  • Solomon, Michael R.  (2)
  • 1
    Online Resource
    Online Resource
    Virtual Social Identity and Consumer Behavior (2014)
    Hoboken : Taylor and Francis
    Details
    ISBN: 9780765623959
    Language: English
    Pages: Online-Ressource (247 p)
    Parallel Title: Print version Virtual Social Identity and Consumer Behavior
    DDC: 306.3
    Keywords: Electronic books
    Abstract: The creation and expression of identity (or of multiple identities) in immersive computer-mediated environments (CMEs) is rapidly transforming consumer behavior. The various social networking and gaming sites have millions of registered users worldwide, and major corporations are beginning to attempt to reach and entice the growing flood of consumers occupying these virtual worlds. Despite this huge potential, however, experts know very little about the best way to talk to consumers in these online environments. How will well-established research findings from the offline world transfer to CME
    Description / Table of Contents: Cover; Half Title; Title Page; Copyright Page; Table of Contents; Introduction. Virtual Social Identity: Welcome to the Metaverse; Part I. The Virtual Experience; 1. I, Avatar: Auto-Netnographic Research in Virtual Worlds; 2. For a Better Exploration of Metaverses as Consumer Experiences; Part II. Consumer Behavior in Virtual Worlds; 3. Interaction Seeking in Second Life and Implications for Consumer Behavior; 4. I Don't Know You, But I Trust You: A Comparative Study of Consumer Perceptions in Real-Life and Virtual Worlds
    Description / Table of Contents: 5. Social Interaction with Virtual Beings: The Technology Relationship Interaction Model and Its Agenda for Research6. Personalized Avatar: A New Way to Improve Communication and E-Service; 7. The Sacred and the Profane in Online Gaming: A Netnographic Inquiry of Chinese Gamers; Part III. Avatar Creation and Appearance; 8. Finding Mii: Virtual Social Identity and the Young Consumer; 9. Me, Myself, and My Avatar: The Effects of Avatars on SNW (Social Networking) Users' Attitudes Toward a Website and Its Ad Content; Part IV. Person Perceptions in Virtual Worlds
    Description / Table of Contents: 10. Effects of Ethnic Identity and Ethnic Ambiguous Agents on Consumer Response to Websites11. Ethnic Matching: An Examination of Ethnic Morphing in Advertising; 12. Mirror, Mirror on the Web: Understanding Thin-Slice Judgments of Avatars; Name Index; Subject Index; About the Editors and Contributors
    Note: Description based upon print version of record
    URL: Volltext
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
    Online Resource
    GBV
  • 2
    Online Resource
    Online Resource
    Consumer behavior : buying, having, and being (2012)
    Harlow : Pearson Education
    Details
    ISBN: 9780273767312 , 0273767313 , 9781299317314 , 1299317316
    Language: English
    Pages: 1 online resource (640 pages) , illustrations (chiefly color)
    Edition: 10th ed., Global ed.
    Parallel Title: Erscheint auch als
    DDC: 658.8/342
    Keywords: Market surveys ; Consumer behavior ; Internet marketing Technological innovations ; Consommateurs ; Comportement ; Études de marché ; Consumer behavior ; Market surveys
    Abstract: Consumer expectations have undergone a paradigm shift since the dawn of the digital age. Offering a comprehensive view of a field that is evolving at an unprecedented pace, Consumer Behavior – A Digital Native, First Edition, is an honest attempt to capture and showcase how the millennial consumer is responding to the democratization of digital technology. Encompassing pioneering concepts, latest developments and in-depth case studies, this book combines a practical, real-world focus with visual pedagogy to present an engaging and exciting look at the changes in consumption pattern of the digital natives. This text will be of great interest to students, professors, readers, and entrepreneurs as it brings forth a pedagogical, framework-driven approach mostly lacking across academic and corporate circuits.
    Note: Previous edition: Boston, Mass.: Pearson, 2011. - Includes bibliographical references and index. - Print version record
    URL: lizenzpflichtig
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
    Online Resource
    MPI Ethno. Forsch.
Close ⊗
This website uses cookies and the analysis tool Matomo. More information can be found here...