ISBN:
9781138082632
,
1138082635
Language:
English
Pages:
215 Seiten
,
Illustrationen
,
24 cm
Series Statement:
Routledge advances in event research series
DDC:
394.2
Keywords:
Special events industry
;
Special events Management
;
Special events Planning
;
Special events industry
;
Special events Management
;
Special events Planning
;
Customs and Folklore
;
Customs and Folklore
Abstract:
This text brings together a wide range of international experts in the fields of events, design, and imagineering to examine the event design process. It explores the entire event experience from conception and production to consumption and co-creation. By doing so it offers insight into effective strategies for coping with the shift in value creation away from transactional economic value towards social and relational value which benefit a range of stakeholders from the community to policy makers
Note:
Originally published in 2015. - Includes bibliographical references and index
Permalink
