ISBN:
9781351358712
Language:
English
Pages:
1 online resource (609 pages)
Edition:
3rd ed.
Series Statement:
Routledge Communication Ser.
Parallel Title:
Erscheint auch als
DDC:
302.201
Keywords:
Communication-Methodology
;
Mass media-Methodology
;
Electronic books
Abstract:
Cover -- Half Title -- Series Page -- Title Page -- Copyright Page -- Table of Contents -- Preface to the 1996 Edition -- Preface to the 2007 Edition -- Preface to the Third Edition -- PART ONE: STUDYING "THEORY": DOING "RESEARCH" -- CHAPTER 1 - Integrating Theory and Research: Starting with Questions -- Introduction -- Where No One Has Gone Before -- The Communication Process -- The Research Process -- The Rest of the Book -- Notes -- References -- Suggested Readings -- CHAPTER 2 - Thinking about Theory -- Introduction -- Theory as Abstract Ideas -- Theory as Predictable Findings -- Concept Explication -- Literature Review -- Empirical Study -- Conclusion -- Notes -- References -- Suggested Readings -- CHAPTER 3 - Thinking Quantitatively -- Introduction -- Unscientific Sources of Knowledge about Communication -- Thinking Quantitatively in aScientific Perspective -- Concluding Remarks -- Notes -- References -- Suggested Readings -- CHAPTER 4 - The Qualitative Method in Communication Research -- Introduction -- The Qualitative Approach -- Types of Qualitative Research -- Limitations of Qualitative Research -- Notes -- References -- Suggested Readings -- PART TWO: MASS COMMUNICATION: APPROACHES AND CONCERNS -- CHAPTER 5 - Mass Communication Theory and Research: The Dynamic Nature of Theoretical Approaches -- Role of Theory in Mass Communication -- Categorizing Research -- Problems with the Message Transferral Model in the Digital Age -- Developments in Mass Communication Theory and Research -- Future Opportunities and Challenges -- Advancing Theory and Implications -- Summary -- References -- Suggested Readings -- CHAPTER 6 - Privacy Issues in Communication -- Introduction -- Early Issues Related to Privacy -- The Four Basic Privacy Torts -- Government Information: The Evolution of Privacy -- The Internet, Social Media, and Informational Privacy.
Note:
Description based on publisher supplied metadata and other sources
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