ISBN:
9780203837382
,
9781136870132
,
9781136870170
,
9781136870187
Language:
English
Pages:
1 online resource (li, 195 pages)
Edition:
Third edition.
Parallel Title:
Erscheint auch als
DDC:
302.2
Keywords:
Communication
;
Semiotics
Abstract:
1. Communication theory -- 2. Other models -- 3. Communication, meaning, and signs -- 4. Codes -- 5. Signification -- 6. Semiotic methods and applications -- 7. Structuralist theory and applications -- 8. Empirical methods -- 9. Ideology and meanings.
Note:
Includes bibliographical references (pages [187]-190) and index
DOI:
10.4324/9780203837382
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