ISBN:
1317649451
,
9781317649458
Language:
English
Pages:
Online-Ressource (305 p)
Series Statement:
Routledge Studies in European Communication Research and Education 5
Parallel Title:
Print version Revitalising audience research
DDC:
302.23072/04
Keywords:
Mass media Audiences
;
Research
Abstract:
The revitalisation of audience studies is not only about new approaches and methods; it entails a crossing of disciplines and a bridging of long-established boundaries in the field. The aim of this volume is to capture the boundary-crossing processes that have begun to emerge across the discipline in the form of innovative, interdisciplinary interventions in the audience research agenda. Contributions to this volume seek to further this process though innovative, audience-oriented perspectives that firmly anchor media engagement within the diversity of contexts and purposes to which people inc
Description / Table of Contents:
4 Software Studies and the New Audiencehood of the Digital Ecology5 Emergent Group Identity Construal in Online Discussions: A Linguistic Perspective; 6 Using Linguistic Ethnography to Study Techno Eliteness of Social Media Audiences; 7 Exploring Landscapes of News Consumption Cross-Nationally: The Use of Q Methodology to Fuse Quantitative and Qualitative Approaches for Increased Explanatory Power in Comparative Research; PART II New Fields of Research, New Challenges; 8 From the Womb to the Tomb: Conceptual Similarities in Studying the Youngest and the Oldest of Audiences
Description / Table of Contents:
9 Grey Zones: Audience Research, Moral Evaluations and Online Risk Negotiation10 Using and Not Using Social Media: What Triggers Young People's Practices on Social Network Sites?; 11 Audiences as Socio-Technical Actors: The 'Styles' of Social Network Site Users; 12 The Intermediality of Cross-Media Audiences: The Case of Digital Television; 13 Exploring Audience Activities and Their Power-Relatedness in the Digitalised City: Diversity and Routinisation of People's Media Relations in the Triply Articulated Urban Space; 14 Big Data in Audience Research: A Critical Perspective; Contributors
Description / Table of Contents:
Cover; Title; Copyright; Contents; List of Tables and Figures; Introduction: Revitalising Audience Research: Innovations in European Audience Research; PART I Methodological Revitalisation and Innovation; 1 Lost in Transition? Conducting a Hybrid Ethnography 'In' and 'Out' of Second Life; 2 'If You Asked Me . . .': Exploring Autoethnography as a Means to Critically Assess and Advance Audience Research; 3 Expanding the Reach of the Interview in Audience and Reception Research: The Performative and Participatory Models of Interview
Note:
Description based upon print version of record
,
Index
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