ISBN:
9780415314404
Language:
English
Pages:
Online-Ressource (329 p)
Parallel Title:
Print version Global Media Studies : An Ethnographic Perspective
DDC:
302.23
Keywords:
Electronic books
Abstract:
Emphasising the connection of globalisation to local culture, this collection considers the diversity of modes of reception, reception contexts, uses of media content, and the performative and creative relationships that audiences develop
Description / Table of Contents:
Cover; Global Media Studies: Ethnographic Perspectives; Copyright; Contents; List of Contributors; Part I: Introducton; 1. Towards an Ethnographic Approach to Global Media Studies; Part II: Situating Ethnography in Global Media Studies; 2. The Problem of Textuality in Ethnographic Audience Research: Lessons Learned in Southeast Turkey; 3. Passing Ethnographies: Rethinking the Sites of Agency and Reflexivity in a Mediated World; 4. Where Is Audience Ethnography's Field Work?; 5. Audience Letters and Letter-Writers: Constituting the Audience for Radio in Transnational Contexts
Description / Table of Contents:
6. Rituals in the Modern World: Applying the Concept of Ritual in Media EthnographyPart III: Researching the Local; 7. Negotiation and Position: On the Need and Difficulty of Developing ""Thicker Descriptions""; 8. ""Now That You're Going Home, Are You Going to Write About the Natives You Studied?"": Telenovela Reception, Adultery and the Dilemmas of Ethnographic Practice; 9. Methodology as Lived Experience: Rhizomatic Ethnography in Hawai'i; 10. On the Border: Reflections on Ethnography and Gender; 11. Radio's Early Arrival in Rural Appalachia: A Harbinger of the Global Society?
Description / Table of Contents:
Part IV: Articulating Globalization Through Ethnography12. ""Ask the West, Will Dinosaurs Come Back?"": Indian Audiences/Global Audience Studies; 13. Where the Global Meets the Local: South African Youth and Their Experience of Global Media; 14. Chasing Echoes: Cultural Reconversion, Self-Representation and Mediascapes in Mexico; 15. Globalization Avant La Lettre? Cultural Hybridity and Media Power in Lebanon; Part V: Afterword; 16. Media Ethnography: Local, Global, or Translocal?; Index
Note:
Description based upon print version of record
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