ISBN:
9781439902769
,
9781439902776 (Sekundärausgabe)
Language:
English
Pages:
272 p.
Edition:
Online-Ausg. Online-Ressource ISBN 9781439902776
Edition:
[Online-Ausg.]
DDC:
324.708900973
Keywords:
Online-Publikation
Abstract:
In our evolving American political culture, whites and blacks continue to respond very differently to race-based messages and the candidates who use them. Race Appeal examines the use and influence such appeals have on voters in elections for federal office in which one candidate is a member of a minority group.Charlton McIlwain and Stephen Caliendo use various analysis methods to examine candidates who play the race card in political advertisements. They offer a compelling analysis of the construction of verbal and visual racial appeals and how the news media covers cam...
Note:
Description based upon print version of record
,
Online-Ausg.:
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