Keywords: Online social networks Economic aspects ; Vocational interests Economic aspects ; Sex differences ; Blogs Economic aspects ; Fashion Blogs ; Economic aspects ; Fashion Blogs ; Social aspects ; Fashion merchandising Computer network resources ; Social aspects ; Social media Economic aspects ; Women in the mass media industry ; Social sciences in mass media ; Feminist theory ; Businesswomen ; Businesswomen History 21st century ; Businesswomen Attitudes ; Women Economic aspects 21st century ; Feminism Economic aspects ; Blogs ; Businesswomen ; Fashion ; Fashion merchandising ; Feminism ; Feminist theory ; Online social networks ; Social media ; Social sciences in mass media ; Vocational interests ; Women ; Women in the mass media industry ; Frau ; Mädchen ; Social Media ; Berufstätigkeit ; Bekleidungsindustrie ; Kosmetikindustrie