ISBN:
9781522576013
Language:
English
Pages:
xviii, 752 Seiten
,
Illustrationen
,
29 cm
Series Statement:
Advances in multimedia and interactive technologies (AMIT) book series
Series Statement:
Premier reference source
DDC:
302.23
Keywords:
Mass media
;
Communication
;
Social media
;
Mass media Influence
;
Neue Medien
;
Medientechnik
;
Medienforschung
;
Kommunikationsforschung
;
Social Media
Abstract:
"This book provides emerging research on the modern effects of media on cultures, individuals, and groups. While highlighting a range of topics such as social media use and marketing, media influence, and communication technology, this book explores how these advancements shape and further the global society"--
Note:
Includes bibliographical references and index
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