ISBN:
9780821371688
,
0821371681
,
0821371673
,
9780821371671
Language:
English
Pages:
1 online resource (62 pages)
Series Statement:
World Bank working paper no. 120
Parallel Title:
Erscheint auch als
DDC:
303.48/33
Keywords:
Communication in economic development -- Research
;
Communication in economic development
;
Communication in economic development Research
;
Electronic books ; local
;
Electronic books
;
Communication in economic development ; Research
;
Communication in economic development
Abstract:
This book addresses the issue of the impact of development communication in a number of development projects and programs.
Abstract:
Contents -- Preface -- 1. Introduction -- Growing Interest in Communication for Development and the Challenges Facing Communication Initiatives -- Demonstrating the Impacts of Communication for Development: A Domain of Self-Reporting by Organizations -- 2. Theoretical Models in Communication for Development -- 3. Trends in Recent Research -- Paradigmatic and Theoretical Underpinnings of Empirical Research -- Trends in Communication Approaches and Techniques -- 4. Evidence of the Impacts of Communication for Development -- Impacts of Communication by the Types of Outcome -- Impacts of Integrated Communication Strategies -- 5. Discussion -- Evidence at Hand -- Blind Spots in Recent Research -- 6. Conclusion -- Communicating the Impact of Communication for Development -- Attention to Structural Problems -- Methodological Integration -- References -- List of Tables -- 1. Theoretical Models Used in Development Communication Projects/Empirical Evaluations -- 2. Levels of Participation Reported in Empirical Studies Analyzing Participatory Communication Intervention -- 3. Communication Intervention Projects Employing Interpersonal Communication -- 4. Communication Intervention Projects Employing Entertainment Education and Social Marketing -- 5. Communication Channels Employed in Entertainment Education and Social Marketing Campaigns -- 6. Group Communication Strategies Implemented in Participatory Communication Projects -- 7. Types of Communication Intervention Outcomes -- 8. The Use of Multiple Communication Methods in Development Communication Projects -- List of Figures -- 1. Development Communication Strategies Reviewed in Recent Empirical Studies.
Description / Table of Contents:
Contents; Preface; 1. Introduction; 2. Theoretical Models in Communication for Development; 3. Trends in Recent Research; List of Tables; List of Figures; 4. Evidence of the Impacts of Communication for Development; 5. Discussion; 6. Conclusion; References
Note:
Description based on publisher supplied metadata and other sources
URL:
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